Xiao
Zheng
For brands, 4A / PR teams and IP agencies who need cultural judgement, visual direction and execution that can actually land.
& IP Services
Blending consumer insight with visual storytelling, Tan Xiaozheng helps brands connect with art, design and youth culture circles — with both taste and execution.
Twenty-two years of building alone — what worked, what didn’t, what I’d do differently. A handbook for anyone walking the same road.
Four worlds,
one operator.
Backwall. Dongkoh. OOPI. IP Bible. Four modules of the same ecosystem — now arranged as a business path, not just a portfolio grid.
Brand collaboration, IP licensing, visual systems and content partnerships. The business interface of the ecosystem — where art judgement meets industry execution.
Founded in 2005 at CAFA, Backwall made a fresh comeback in 2023 on Xiaohongshu and WeChat Channels — still connecting talents in art and design.
Twenty years of vertical media — online content, offline conference salons, and brand & marketing services across the animation industry.
The complete visual asset library — characters, scenes, brand systems. Every piece of the Black Rabbit & Pink Pig universe, organized for partners.
Culture execution
For campaigns that need art-world access, taste control and on-ground delivery.
Content identity
For brands that need a more precise cultural voice and visual system.
Co-brand assets
For partners looking for IP materials, character worlds and licensing scenarios.
Send brief
Project type, budget range, timeline and contact. Start with a clear brief.
Black Rabbit
& Pink Pig.
A signature IP is not just an artwork. It is proof that a visual world, emotional structure and audience relationship can be built from zero.
Through the characters of Black Rabbit and Pink Pig, the work captures emotional tension, individual loneliness and the protection of purity — a visual universe that can extend into comics, animation, games and brand collaboration.
News &
dispatches.
Keep the latest writing, event notes and media dispatches — but give them an editorial rhythm, so the homepage still feels alive without interrupting the sales path.
21
10
09
Recommended brief: project type, budget range, timeline, expected deliverables and contact method. Best fit: brand strategy, IP collaboration, art-media content and visual identity.
Temporary contact email kept from the original homepage. Later it can be replaced with partnership@tanxiaozheng.com or an embedded inquiry form.
